Journal
Insights for
serious operators.
No fluff. No growth hacks. Systems thinking for ecommerce brands that want to scale.
Strategy2026-02-106 min read
Why Most Shopify Stores Fail (And What to Do Instead)
It's not the product. It's not the ads. It's the system — or lack of one. Here's what separates stores that scale from stores that stall.
Read
CRO2026-02-035 min read
7 CRO Mistakes That Are Costing You Revenue
You're driving traffic but not converting. These are the conversion killers we see in almost every store we audit.
Read
Retention2026-01-277 min read
The Retention System That Turns One-Time Buyers Into Repeat Customers
Acquisition gets the first sale. Retention gets every sale after that. Here's how to build a system that compounds.
Read
Technology2026-01-205 min read
Shopify vs Custom: When to Stay and When to Build
Shopify is powerful. But it has limits. Here's how to know when you've outgrown it — and what to do about it.
Read