Article
CRO
Conversion rate optimization isn't about changing button colors.
It's about removing every obstacle between your visitor and the checkout.
Here are the 7 mistakes we see most often:
1. No Clear Hierarchy on Product Pages
Your product page has 3 seconds to communicate value. If the visitor has to scroll, search, or think — you've lost them.
The fix: benefit-driven headline, social proof, clear CTA, all above the fold.
2. Ignoring Mobile Experience
70%+ of ecommerce traffic is mobile. But most stores are designed on desktop and "made responsive" as an afterthought.
Mobile isn't a smaller version of desktop. It's a different experience entirely. Thumb zones matter. Scroll depth matters. Load time matters even more.
3. Generic Product Descriptions
"High-quality material. Premium design. Perfect for any occasion."
This says nothing. Your product description should address specific objections and paint a picture of ownership.
4. No Urgency or Scarcity
Not fake countdown timers. Real urgency. Limited inventory notifications. Seasonal relevance. Social proof showing recent purchases.
5. Checkout Friction
Every extra field, every unnecessary step, every moment of confusion costs you conversions. Guest checkout should be default. Payment options should be comprehensive. The path to completion should be obvious.
6. No Post-Add-to-Cart Strategy
The customer added to cart. Now what? A cart drawer with a cross-sell? A free shipping threshold indicator? An exit-intent offer?
The space between add-to-cart and checkout is where revenue is won or lost.
7. Not Testing
You can't optimize what you don't measure. A/B test your product pages, your cart, your checkout flow. Let data drive decisions, not opinions.
The Bottom Line
CRO isn't a one-time project. It's a continuous process of measurement, hypothesis, testing, and implementation.
The stores that win are the ones that treat every visitor as an opportunity and every conversion as a system output.