Shopify Pricing Plans Compared (Revenue-Based Analysis)
Choosing the wrong Shopify plan can cost thousands annually.
This guide provides a break-even model by revenue.
Plan Overview
| Plan | Monthly | Fee % |
|---|---|---|
| Basic | $39 | 2.9% |
| Shopify | $105 | 2.6% |
| Advanced | $399 | 2.4% |
Break-Even Formula
Upgrade is justified when:
(Revenue × % Savings) > Plan Price Difference
Example:
Basic → Shopify Savings = 0.3%
Solve:
Revenue × 0.003 > 66
Revenue > $22,000/month
Advanced Plan Justification
Shopify → Advanced Savings = 0.2%
Revenue × 0.002 > 294
Revenue > $147,000/month
Decision Framework
- Under $20k → Basic
- $20k–$140k → Shopify
- $140k+ → Advanced
(Adjust for app stack + margin)
Calculate Your Plan Break-Even
👉 Use Calculator → /shopify-cost-calculator
FAQ
Is Advanced worth it?
Only if revenue justifies lower transaction percentage.