Puppies & Yoga had something most brands would kill for — viral social media content. Their puppy yoga classes regularly generated millions of views on TikTok and Instagram. But almost none of that attention was converting into revenue.
The Challenge
When a video went viral, thousands of people would flood the website. But the site wasn't built for conversion. There was no clear booking flow, no urgency mechanisms, and no way to capture interest when classes were full.
Bookings were handled through a basic form that required manual follow-up. When demand spiked, the team couldn't keep up. Potential customers would lose interest before getting a confirmation.
There was no follow-up after classes. No merchandise. No membership. Every viral moment was a one-time event that generated a fraction of the revenue it could have.
What We Built
Viral Traffic Landing Pages
We built dedicated landing pages optimized for social media traffic. When a video goes viral, the link in bio sends visitors to a page designed for conversion — not a generic homepage.
These pages feature:
- Class availability with real-time booking
- Waitlist capture for sold-out sessions
- Social proof from previous attendees
- Urgency indicators (limited spots, upcoming dates)
Automated Booking System
We replaced the manual form with a full booking system that handles scheduling, payments, confirmations, and waitlist management automatically. When a spot opens up, the next person on the waitlist gets notified instantly.
Retention Flows
Post-class engagement became systematic:
- Immediate: Photo gallery from the class + share prompts
- Day 2: "Meet the puppies" content (drives social sharing)
- Day 5: Merchandise offer (branded gear, puppy accessories)
- Day 10: Membership pitch ("Unlimited classes for one monthly price")
- Day 21: Referral prompt with friend discount
Merchandise & Membership Store
We built out a full Shopify store for branded merchandise and launched a membership program. Members get unlimited classes, early access to special events, and exclusive merch drops.
Influencer Tracking
We built a system to track which influencer collaborations drive actual bookings (not just views). This lets the team double down on partnerships that convert.
The Impact
The combination of conversion-optimized landing pages, automated bookings, and a retention system means that viral moments now compound instead of evaporating. Each viral video feeds a system that converts attention into bookings, bookings into repeat customers, and customers into members and merchandise buyers.
