Puppies & Yoga had something most brands would kill for. Millions of organic views on every TikTok and Instagram post. Puppy yoga classes were selling out through word-of-mouth alone. The problem wasn't demand. It was that the business had no system to capture, convert, or retain the attention it was already getting.
The Challenge
When a video hit, thousands of visitors would land on the site within hours. But the site wasn't built for that moment. There was no clear path from "I want to do this" to "I'm booked." No urgency. No waitlist. No way to capture interest when classes were full.
Bookings ran through a basic form that required manual confirmation. During viral spikes, the team couldn't respond fast enough. Potential customers would lose interest before hearing back.
The gap between attention and revenue was enormous. Millions of views were generating a fraction of the bookings they should have.
And once a class ended, the relationship ended with it. No follow-up. No merch. No membership. Every viral moment was a one-time event. A burst of attention that evaporated within days.
Our Approach
We treated this as a systems problem, not a marketing problem. The brand already had demand. What it lacked was infrastructure to capture, convert, and compound that demand over time.
We mapped the entire customer journey from first viral view to repeat member, identified every point where revenue was leaking, and built systems to close each gap.
What We Built
Viral Traffic Landing Pages
We built dedicated landing pages for social media traffic. When a video goes viral, the link in bio sends visitors to a page engineered for conversion, not a generic homepage.
Each page features real-time class availability, waitlist capture for sold-out sessions, social proof from previous attendees, and urgency indicators. The pages are designed to convert on the first visit, and capture the lead if they don't.
Automated Booking Engine
We replaced the manual form with a full booking system that handles scheduling, payments, confirmations, and waitlist management without any human intervention. When a spot opens, the next person on the waitlist gets notified and can book instantly.
The team went from manually processing every booking to handling 3x the volume with zero additional staff.
Retention System
Post-class engagement became systematic and automated:
- Immediate: Photo gallery from the class with share prompts
- Day 2: "Meet the puppies" content that drives social sharing
- Day 5: Merchandise offer with branded gear
- Day 10: Membership pitch with unlimited classes for one monthly price
- Day 21: Referral prompt with a friend discount
Merchandise & Membership Store
We built a full Shopify storefront for branded merchandise and launched a membership program. Members get unlimited classes, early access to special events, and exclusive merch drops. This created predictable monthly revenue alongside the event-based booking model.
Influencer Attribution
We built tracking to connect influencer collaborations to actual bookings, not just views. This lets the team invest in partnerships that drive revenue, not just reach.
The Impact
The system we built turns every viral moment into compounding revenue. A single video now feeds a pipeline: views become bookings, bookings become retention flows, retention flows become memberships and merch sales, and members become the social proof that fuels the next viral moment.
What used to be a spike-and-fade pattern is now a flywheel. Each viral moment builds on the last.
